Packaging design
Promotional assets
Early 2025
Quilt Trail Coffee Roasters
Quilt Trail Coffee Roasters is a speculative coffee roasting company rooted in the rich traditions of Appalachian storytelling. Inspired by the barn quilt trail that weaves through the mountain landscapes of North Carolina, the brand embraces the comfort, heritage, and artistry of the region.
Each design is thoughtfully sourced and carefully crafted, honoring both the farmers and the community in the Appalachians. Brand identity and packaging materials were designed with an eye for tradition and a modern sensibility. Quilt Trail Coffee Roasters was created to bring the spirit of the Blue Ridge Mountains to every bag.
Logo designed with simplicity in mind, to create a stamp for the coffee bean bags. Simple sticker designs made for accessibility and legibility when introducing new roasts to the lineup.
With a focus on sustainability as well as adhering to the visual identity for the bags, the roastery utilizes the same sticker label with an organized layout for the blend, its flavor notes, and roast profile.
Primary Logo
Wordmark Initials
Tote bag merchandise
Horizontal Wordmark