Packaging design
Promotional assets
Early 2025
Quilt Trail Coffee Roasters
Quilt Trail Coffee Roasters is a speculative coffee roasting company rooted in the rich traditions of Appalachian storytelling. Inspired by the barn quilt trail that weaves through the mountain landscapes of North Carolina, the brand embraces the comfort, heritage, and artistry of the region.
Each design is thoughtfully sourced and carefully crafted, honoring both the farmers and the community in the Appalachians. Brand identity and packaging materials were designed with an eye for tradition and a modern sensibility. Quilt Trail Coffee Roasters was created to bring the spirit of the Blue Ridge Mountains to every bag.
Wordmark Initials
Primary Logo
With a focus on sustainability as well as adhering to the visual identity for the bags, the roastery utilizes the same sticker label with an organized layout for the blend, flavor notes, and roast profile.
Stickers for Roasts
Branded Bag “Blank” for roast stickers to be added
Tote bag merchandise
Horizontal Wordmark
Shop bags