Promotional assets
USA
UNC IGHID Branding
As an admin support associate with the Institute of Global Health and Infectious Diseases, I assisted with the promotional materials for the reoccuring conferences hosted by the department’s . Digital and print materials are made to encourage faculty and students to attend. The promotional materials prioritize information on the speaker and their conference subject, incorporating headshots with the UNC branding to drive engagement at the conferences. By adhering to the iconic style of the college, we can market to the doctors and students alike. Continued learning is encouraged in the field of infectious diseases, and we aimed to fuel this encouragement by consistently promoting the monthly conferences with a recognizable poster layout.
Additional marketing materials were made to coincide with the posters, such as social media posts and an update to the IGHID email newsletter’s layout. Following a color palette chosen by the marketing manager, we created new headers to distinguish between the three main platforms of the department: research, training and education, and service.